Statements

As part of my studies at the Danish School of Media and Journalism, I attended the Cannes Lions Festival of Creativity. I felt the creative industry needed to engage more with representation, racism and equality, so I decided to create space for these issues myself.

I designed T-shirts with simple, bold statements and used them to spark conversations during the festival. One of the people I met was Jonathan Mildenhall, Airbnb’s former CMO, whose work promoting diversity in media I admire. He approached me for a selfie with my T-shirt, and we talked about diversity in the industry.

Since then, I’ve sold several T-shirts and still wear my own to events. The project reflects an approach I continue to bring to my work: thinking creatively, challenging the status quo and starting important conversations.